MARKETING

BUSINESS DEVELOPMENT

HOSPITALITY

EVENTS

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PARTNERS WE'VE SUPPORTED

From global brands to emerging powerhouses across many spaces, our team works with yours to create impact in Miami and beyond.
Moxy Hotel
Redbull Logo
Soho House logo
F1 logo
Edition Logo
Casa Blanca Logo
Sweet Liberty Logo
Scope logo
Nu deco logo
ftx logo
Balmain Paris logo
Neue House logo

WHEN YOU'RE READY FOR TAKEOFF...

We provide specialized support to optimize your brand and business.

EXPERIENCE

Decades of combined experience working in-house and as contractors.

STORYTELLING

Highlight what makes your product special and connect with the right consumers and customers.

DIFFERENTIATION

Creative approach separates you from competitors and drives deeper resonance for sustainable loyalty.

CULTURE

Engage community to develop authentic lifestyle campaigns and high impact moments.

CONSIDERATION

360 Degrees approach to understanding target audience.

EXECUTION

From ideation through post production we have the capabilities to deliver throughout the process.

MEET THE TEAM

Bringing together our experience, skill-sets, connections, creativity, positivity, and commitment, we are here to add what you need to get to the next level.
Photo of Samuel Baum

SAMUEL BAUM

COMMAND PILOT
  • Specialities: Leadership, Strategy, Culture, Development
SAM'S BACKGROUND
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Over 20 years in marketing, touching everything from international strategy to grassroots campaigns
6 years as Director of Marketing at Red Bull
Board member for Soho House and Nu Deco Ensemble
5X “Best of Miami” Awards  from Miami New Times 
Nominee for “MasterMind Award” from Miami New Times
Founder of Overthrow & Basel Castle Pioneer in Wynwood Miami renaissance
7 years working with Cornerstone Promotions and The Fader Magazine

Photo of Joshua Wagner

JOSHUA WAGNER

FLIGHT COMMANDER
  • Specialities: Hospitality, Food and Beverage, Network
JOSH'S BACKGROUND
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Global hospitality specialist (20+ years of food & beverage + hotel development)
Masters Degree Hotel Hospitality Management
Miami Beach EDITION: Director of Culture and Entertainment( including seven food & beverage outlets, plus three global openings)
Managing Partner: The Gale Hotel (including Regent Cocktail Club and Rec Room)
Regional Dir of Nightlife Morgans Hotel Group (Delano, Shore Club, Mondrian including the bars: The Florida Room and Skybar and four hotel openings) 
Partner in Sweet Liberty (Global Fifty Best American Cocktail Bar 3x)

Photo of Max Baum

MAX BAUM

MISSION SPECIALIST
  • Specialities: Nightlife, Music, Entertainment, High Touch, Concierge, Events
MAX'S BACKGROUND
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Hospitality specialist (15+ years of food & beverage + entertainment programming/promotions)
Graduate from elite Rosen School of Hospitality (UCF)
Prestige Manager at Pernod Ricard
LDV Director of NIghtlife and Entertainment (Gale Hotel and Rec Room)
Programming Manager Freehold Wynwood
Co-creator of Minnies Disco, Discoteca, Disco Dreidel, and more
National music programming and talent buyer including Statler Hotel, Gurney’s
Weekly DJ at premier venues such as Matador Bar, Eagle Room (Broken Shaker/27/Freehand), Moxy Hotel, and more
Festival DJ sets include Disco Disco!, Powabunga Vail, Soundtuary, Electric Island Toronto

JOHN TOHME

Data & Finance Analyst
  • Specialties: mergers & acquisitions, operations, hospitality, financial consulting 
John's BACKGROUND
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A Miami based CPA whose experience at Deloitte & Touches Mergers & Acquisitions practice collaborating with it, finance, and operational leaders across the Fortune 500 to understand the problems and strategize solutions.

TONY TOHME

Operations Specialist
  • Specialties: mergers & acquisitions, operations, hospitality, financial consulting
tony's BACKGROUND
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A Michigan based business professional and entrepreneur who has held numerous leadership positions for billion-dollar hospitality companies such as Carlson Restaurants Worldwide, Inc. and Brinker International.

Photo of Tommy Meunch

TOMMY MEUNCH

PAYLOAD PILOT
  • Specialities: Art, Culture, Technology, Tactics
TOMMY'S BACKGROUND
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Tactical marketer and strategist Former Creative Director of a leading curated web3 marketplace
Architected product launches for the likes of Lionel Messi, Shaquille O’Neal, among others.
Work directly with a variety of creators, influencers, and artists colorful experience building at the intersection of art, technology, and mediaknack for seamlessly bridging physical and digital experiences

SUKI JAFAAR

MISSION CONTROLLER
  • Specialities: Experiences, Logistics, Vendor Management, Branding
SUKI'S BACKGROUND
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You have the option to change content on the editor side. Essentially it means you can change copy or photos and it will not disrupt the structure of the site. If you decide to use another developer I can hand over the code and you may do as you wish.You have the option to change content on the editor side. Essentially it means you can change copy or photos and it will not disrupt the structure of the site. If you decide to use another developer I can hand over the code and you may do as you wish.You have the option to change content on the editor side. Essentially it means you can change copy or photos and it will not disrupt the structure of the site. If you decide to use another developer I can hand over the code and you may do as you wish.

TOM LAROC

TECHNOLOGY SPECIALIST
  • Specialities: Design, Web3, AI, Digital Community
TOM'S BACKGROUND
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Brand Strategist
Interactive Designer
web3 Community Consultant
Digital Artist
Subject matter specialist and prompt master in AI art, NLP and Chat GPT
15+ years agency creative director
Founder NFTs.tips
Music archivist
Hip-hop historian
Classic DJ

CAPABILITIES

Just a few of the things we can help you with
MARKETING
  • Long term strategic strategy
  • Brand development
  • Consumer identification 
  • Logo design
  • Creative direction
  • 360 campaign development
  • Copywriting
  • Partnerships
BUSINESS DEVELOPMENT
  • Product-market fit
  • Concept development
  • Consumer identification 
  • Competitive analysis
  • Product differentiation
  • Building business plan
  • Roadmap to capital
  • Raising capital
HOSPITALITY
  • Original concept creation
  • Team building/operations
  • Brand development
  • Customer experience
  • Decor and interior design
  • Surprise and delight
  • Signature items
  • SOP creation
  • Influencer marketing
  • PR and media support
  • Programming
  • Music direction
EVENTS
  • Strategy
  • Concept
  • Venue scouting
  • Production and execution
  • Staffing
  • Catering
  • Experience
  • Content strategy
  • PR and media support
  • Promotions
  • Programming

BUSINESS NEEDS

Your needs first
Campaign Minded
Business needs first
Budget Conscious
Consumer Driven
Targeted
Strategic
Authentic to Brand
Market Centric

LOOKING BACK

While we prefer to look to the future, here are some notes from our past.
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READY TO LAUNCH?

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